Why Are Hotels Making the Switch to BleachSafe Towels?

Why Are Hotels Making the Switch to BleachSafe Towels?

Getting out of a luxury marble hotel shower and realizing your towel is a scratchy thread worn mess takes a lot of that perfection away. There's nothing that makes you feel less pampered than a stained and stiff towel in your hotel bathroom. In fact, 94% of hotel patrons ranked towels as a top priority in their overall satisfaction in a hotel.

So, as a hotelier, how do you give your patrons a soft fluffy towel every time while also making sure each towel is properly sanitized? Heavy bleaching is required in the hospitality industry to make sure germs aren't spread around to different guests.


What sets BleachSafe towels apart?

Your standard cotton towels are amazing when you first buy them. They feel soft and comfortable and give you every reason to trust they will last. But, when they are put through the rigors of hotel room towel life they can quickly become dingy and rough.

Between makeup removal, face washing, showers, & mess cleanup, hotel towels take a beating. In order to keep the towels, clean hotels must put them through a very harsh chemical bleaching process. This is the only tried and true way to kill any bacteria that may be present.


The problem with this process is it quickly begins destroying the towels..

It shortens their shelf life and forces owners to purchase towels more often than they need to. Bleaching can cause spots in the fabric, yellowing, make the fabric rough and scratchy to the touch. All of this can lead to guest dissatisfaction when they enter their hotel room. This is why more and more hotels are looking to bleach safe alternatives.

Bleach resistant towels are a solution because it allows hoteliers to give their customers the luxury experience that they expect.


The ultimate key to guest happiness

One of the most prevalent things in poor hotel reviews are comments on the amenities. Right up there with a stained bedsheet is gross towels. Thin, small, overbleached towels aren't cutting it anymore. Not in the land of internet reviews.

Internet reviews can make or break any service-based business. Customers are savvier than ever before, and they expect a higher level of service.

When guests can see pictures of every hotel room in the area every detail counts.

According to this survey, towels were number two on the most important things about a hotel room. Guests want soft, large, fluffy, luxurious, towels. The bigger and fluffier the towel the more expensive the room feels. Now a days, travelers are more discerning and have so many options!

Giving them something of quality garners a guest's respect and helps them do what you want and use it more than once.


Zero Competition

As a hotelier, your guest should be your top priority. Hotels are setting themselves apart by choosing BleachSafe® towels for their hotel rooms. Not only do they allow for completely clean fibers, but they give your guest a luxury experience. BleachSafe® towels come in a variety of colors and always remain soft and completely clean. You can use them twice as long as the competition because they are made to withstand the beating of constant sanitation. They stand up the super high heat and harsh chemicals required to make sure a towel, the dirtiest thing in any room, is actually clean.

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