Why Are Hotels Making the Switch to BleachSafe Towels?

Why Are Hotels Making the Switch to BleachSafe Towels?


Getting out of a luxury marble hotel shower and realizing your towel is a scratchy thread worn mess takes a lot of that perfection away. There's nothing that makes you feel less pampered than a stained and stiff towel in your hotel bathroom. In fact, 94% of hotel patrons ranked towels as a top priority in their overall satisfaction in a hotel.

So, as a hotelier, how do you give your patrons a soft fluffy towel every time while also making sure each towel is properly sanitized? Heavy bleaching is required in the hospitality industry to make sure germs aren't spread around to different guests.


Why you need to use bleach on towels.

Makeup Removal Towels

Like it or not, towels are the dirtiest germ traps in the world. Their entire job is to absorb anything that comes in contact with them. Whether they have been used to absorb water from a freshly showered hotel guest or to clean up a dropped egg on the floor they will absorb it just the same.

So how do you clean all that yuck out of those towels? The truth is that most people don't. Even if you think you're cleaning your towels, the fact is that towels require chlorine bleach and high temperature water to become fully sanitized. Bur using bleach on standard linens of any kind is a risky game..Even bleaching white towels can leave them less than superb in texture. It's a shame to spend a bunch of money and see them ruined in the wash.


Also, using all white towels isn't any fun. Towels are a great way to pop some color into your hotel's decor.

If you can only use white for sanitization it can make rooms look quite sterile.

While color safe bleaches now exist, they are not meant for sanitation. They will not fully sanitize the towels for your next guest. You need another solution if you want colored towels in your hotel room.



What sets BleachSafe towels apart?

Bleach Safe Color Towels

Your standard cotton towels are amazing when you first buy them. They feel soft and comfortable and give you every reason to trust they will last. But, when they are put through the rigors of hotel room towel life they can quickly become dingy and rough.

Between makeup removal, face washing, showers, & mess cleanup, hotel towels take a beating. In order to keep the towels, clean hotels must put them through a very harsh chemical bleaching process. This is the only tried and true way to kill any bacteria that may be present.


The problem with this process is it quickly begins destroying the towels.

It shortens their shelf life and forces owners to purchase towels more often than they need to. Bleaching can cause spots in the fabric, yellowing, make the fabric rough and scratchy to the touch. All of this can lead to guest dissatisfaction when they enter their hotel room. This is why more and more hotels are looking to bleach safe alternatives.

Bleach resistant towels are a solution because it allows hoteliers to give their customers the luxury experience that they expect.



Towels. The most important item for guest satisfaction

One of the most prevalent things in poor hotel reviews are comments on the amenities. Right up there with a stained bedsheet is gross towels. Thin, small, overbleached towels aren't cutting it anymore. Not in the land of internet reviews.

Internet reviews can make or break any service based business. Customers are savvier than ever before and they expect a higher level of service.

When guests can see pictures of every hotel room in the area every detail counts.

According to this survey, towels were number two on the most important things about a hotel room. Guests want soft, large, fluffy, luxurious, towels. The bigger and fluffier the towel the more expensive the room feels. Now a days, travelers are more discerning and have so many options!

Giving them something of quality garners a guest's respect and helps them do what you want and use it more than once.



Zero Competition

As a hotelier, your guest should be your top priority. Hotels are setting themselves apart by choosing BleachSafe® towels for their hotel rooms.

As we have discussed, not only do they allow for completely clean fibers, but they give your guest a luxury experience. BleachSafe® towels come in a variety of colors and always remain soft and completely clean.

They come in affordable bulk bundles and are comparably priced to traditional hotel towels.

You can use them twice as long as the competition because they are made to withstand the beating of constant sanitation. They stand up the super high heat and harsh chemicals required to make sure a towel, the dirtiest thing in any room, is actually clean.



Check us out!

Our towels come in a few different sizes. View the larger and slightly smaller one here.

We also offer washcloths that stand up to the same beating as our original large bath towels here. You'll be able to see the variety of vibrant colors the towels come in and choose what's best for your decor. We have everything from orange to navy as well as the forever classic colors of grey, black and white.

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