Bleachsafe® keeps your towels clean and your life moving forward.

If you use regular towels for your chores, you are well aware they don't hold up for very long. More than just hardworking, our 100% cotton loops are absorbent, quick to dry, and made to withstand years of regular use for those who like their towels resiliant, soft and looking new. BleachSafe® technology uses an exacting vat dye process with pigments with a different chemical structure than regular fiber reactive dyes so the highest degree of color fastness is maintained.